Importance of a Brand Ambassador
As a brand ambassador, you’re the face and initial voice of the company. Not only are brand ambassadors the first to interact with consumers, but they represent what the brand is all about. Marijuana vendors are unable to market their products on many platforms, which is why face-to-face interaction has become an essential element in brand awareness. A strong brand ambassador can make or break a lot of companies, and it’s crucial for cannabis vendors to have a passionate, driven, knowledgeable, and friendly brand ambassador to drive their mission.
The Brand Ambassador Position
To be a brand ambassador in the cannabis industry, it takes a particular type of person. This market is a new, diverse, and ever-changing industry. To be the face the of a marijuana brand, one must be an out-going, organized, driven, flexible, and fast-learning individual. This industry is in need of professional candidates who are passionate about marijuana. A cannabis brand ambassador has a relatively broad list of duties.
Day-to-Day Job Duties:
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Represent the cannabis brand at scheduled pop-up events, trade shows, local dispensaries, budtender training, conventions, and local events.
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Push the brand mission, and educate consumers and retailers about the brand. Generate sales leads and schedule pop-up events. Drive sales at local events and retail locations.
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Understand and have the full knowledge of the brand and its products. Be aware of competitors and the market.
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Network with consumers to gain a following for the brand. Must have an understanding of social media and how to boost brand awareness.
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Aid the marketing team by reporting back with customer feedback and assisting in marketing events or sales.
Natural Talents of a Cannabis Brand Ambassador
Not everyone has the natural talents to make a good brand ambassador. This position requires a candidate who has strong interpersonal skills and the ability to network within a diversified market. A brand ambassador must be a quick learner that can adapt to products changing, new compliance regulations, and engage with people from all walks of life. To be the face of a cannabis vendor, a successful brand ambassador should have a passion for the products and the brand’s vision.
Along with having well-developed social and networking skills, cannabis brand ambassadors must organize their daily duties and have the ability to manage their own time. They need to able to schedule events and training, while pushing the brand on social media outlets. Self-management and self-accountability are vital traits for this position.
As a cannabis brand ambassador, it’s important to be able to adapt your schedule and sales approach to the existing or potential clients. That said, this is a customer service and sales position that strives always to please the consumer and share the voice behind the cannabis brand.
If becoming a cannabis brand ambassador sounds like a good fit or if you’re looking for another position within the industry, check out Leafbuyer’s jobs board for available positions nationwide.
